Businesses generate huge volumes of data related to their own activity all year through. However, they generally barely do anything with the information apart from storing it in a data warehouse system and use only a very small part of it to launch some marketing campaigns or to evaluate the performance of the operations. These data are generally saved in different formats, supported in different I.T systems and there is strong inconsistency in the quality of the data generated.

Today companies hear about “BIG DATA” and the fact that it will change the approach to business. What it means really is that they will most probably spend fortunes modifying their I.T infrastructure buying out new database systems and servers to generate reports that will just pile one over the other without any operational use.

Big Data is truly a revolution when you consider what are the business perspectives and the potential outcome of using properly the information. However, as every revolution it has to be adapted to the needs and the potential of the company.

At Next Terra International, we have gathered in our teams world experts in that matter. We are more favourable in a step by step approach and we aim at using the functionalities of big data for following purposes:
> Improve the operational efficiency
> Improve the customer experience
> Develop innovative offers
> Reduce the cost to serve